Client: Candidate for President, National Alumni Society of a Local University
Project Type: Political Campaign Branding + Digital Marketing
Goal: Develop and execute a winning digital campaign for an alumni election
Challenge
The client was running for President of her alma mater’s National Alumni Society and needed a modern, cohesive digital campaign that would resonate with alumni across generations. With limited time and no campaign team, she required professional materials and a strong presence on platforms where alumni were most active—namely, Facebook and Twitter.
Solution
I developed and managed the end-to-end campaign strategy, crafting compelling messaging and visuals to showcase the candidate’s qualifications, goals, and personality. The campaign combined digital content with traditional outreach methods, allowing her to connect authentically with alumni both online and offline.
Deliverables Included:
- Custom Campaign Branding: Logo, tagline, and consistent visual theme
- Social Media Campaign Management: Daily posts, alumni engagement, hashtag strategy, and community management on Facebook and Twitter
- Campaign Materials: Printable flyers, leaflets, and digital graphics for endorsements, voting reminders, and events
- Interactive Campaign Website:
- Included biography, platform, and contact form
- Integrated blog with thought pieces and campaign updates
- Mobile-optimized with built-in analytics to track engagement
Results
- The campaign generated strong engagement across both Facebook and Twitter, with dozens of alumni publicly endorsing her candidacy
- Website saw over 1,500 unique visits during the two-week voting period
- Flyers and digital graphics were shared widely, helping amplify her message
- She won the election and became President of the National Alumni Society
