Client: Activewear Company
Industry: E-commerce (Athleisure Apparel)
Goal: Increase online sales and brand visibility across social platforms
Challenge
The company had plateaued in growth after an initial successful launch. They lacked a cohesive digital strategy, had poor ad targeting, and inconsistent branding across channels.
Solution
We designed and implemented a full-funnel digital marketing strategy:
- Audience Research & Segmentation: Built 4 unique customer personas
- Social Ad Campaigns: Launched Facebook, Instagram, and Pinterest ad funnels
- Email Automation: Created 8-part welcome, abandoned cart, and re-engagement sequences
- SEO + Paid Search: Optimized product pages and ran Google Shopping Ads
- Influencer Activation: Partnered with micro-influencers in the fitness niche
Results:
- 145% increase in monthly revenue within 90 days
- ROAS increased from 1.6x to 4.3x
- Email click-through rates jumped from 3% to 10%
- Instagram follower count grew by 40% with 3X engagement
- 25% of total sales from influencer codes
“This strategy turned our business around. We went from stagnation to six figures in a quarter.” — Valencia J., Founder