Client: Health & Wealth Co.
Project Type: Landing Page Design + Copywriting
Goal: Launch a compelling landing page for a new calcium supplement product
Challenge
Health & Wealth Co., a holistic wellness brand, was preparing to release a new calcium supplement aimed at aging adults and active women. While their website had solid traffic, they lacked a dedicated, conversion-optimized landing page to promote the new product. The internal team needed support with messaging, and SEO-friendly copy that would educate and convert visitors.
Solution
I worked closely with the marketing and product development teams to create a targeted landing page that aligned with their existing website’s messaging while introducing the new supplement as a standout product.
Key Deliverables
- Headline & Messaging Framework: Emphasized bone health, daily vitality, and natural absorption
- SEO-Optimized Copy: Included keywords around “best calcium supplement,” “natural bone support,” and “women’s health”
Results
- Conversion rate on the new page exceeded the company’s standard by 42% within the first 30 days
- Bounce rate decreased by 35% compared to older product pages
- Email opt-ins for supplement updates increased by 60%
- The page now ranks on page 1 for key supplement-related search terms
Landing Page Copy
