Client: Independent Business Consultant
Project Type: Video Content Creation for Social + Web
Goal: Repurpose existing blog articles into scroll-stopping video content
Challenge
The client—a consultant with an education administration background—wanted to expand her content reach by turning her written thought leadership into video. However, she lacked the tools, time, and technical knowledge to create professional videos from her articles. She needed content that could work across multiple platforms: her website, social media, and professional presentations.
Solution
I collaborated closely with the client to review six of her most impactful articles and identify the key takeaways from each. I then developed a video series that matched her tone and brand identity, while optimizing each piece for visual storytelling.
Key Deliverables:
- 6 branded social media-ready videos (60–90 seconds each)
- Animated text overlays to emphasize core points
- Royalty-free music and dynamic transitions
- Square and landscape formats for versatility
- Professional script tightening for voiceover clarity
Results
- All 6 videos were successfully used on her website, Instagram, LinkedIn, and in client presentations
- Increased content engagement across all platforms
- Received direct praise from her audience and inquiries from potential clients